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Main | Luncheons | Breakfasts | Annual Conference | Other Events Luncheons
Monday, May 18, 2009
Presented by
Meeting Date:
Monday, May 18, 2009:
The Importance of Clear, Concise Messaging in a Down Economy. While messaging has always been essential when it comes to effective marketing, it has become the cornerstone to securing the maximum ROI in a down economy. After all, with budgets being trimmed and additional scrutiny over every dollar that is being spent these days, it’s critical to make sure your message works even harder in every communication vehicle you use. How do you do that? A recent report from The Aberdeen Group states that companies that leverage customer data and intelligence to improve their messaging can cut through the clutter and elicit a higher-than-average rate of response. In fact, 61% of the report's survey respondents stated that messaging is a much higher priority since the recession started. So don’t miss this educational and interactive presentation where you’ll learn about best practices for developing a clear, concise, and compelling messaging platform for your company. Speaker Bio Jim’s story began on the client side, where he spent more than 15 years in senior sales and marketing management positions with technology companies such as Altsys (acquired by Macromedia), Micrografx and ePartners. With extensive expertise in brand management, product management and global marketing communications, James has a well-rounded set of marketing skills. He has been responsible for successful marketing campaigns behind leading brands including American Greetings, Crayola, Hallmark, Micrografx, Microsoft, and many more. Those years of sitting in the client’s chair taught him that most ad agencies weren’t as interested in telling strong, consistent stories as they were interested in winning awards. So Jim decided to start his own agency—one focused around creating consistent, on-target messages that connected messages with market opportunities. That’s precisely what he did in 2001 and now Jim has built OnMessage into an agency that knows how to tell a story. With a core philosophy of staying “on message” and its team of branding and storytelling professionals, OnMessage is the agency leading companies such as 3M, The SCOOTER Store, American Heart Association, AmerisourceBergen Specialty Group and more turn to for innovative advertising ideas. About OnMessage: It’s a simple fact. Over time, a company’s message (story) becomes fragmented, out of date, inconsistent and, in some respects, irrelevant. That’s why we ask: what’s your story? Has it changed? Is it aligned with your current business strategy? Does it accurately position the products and services you offer today? Does it inspire and differentiate? At OnMessage, we love good stories, and we specialize in telling them well. We’ll find the thread in your story that emotionally connects with your audience and weave it through the most appropriate traditional or digital marketing vehicles. To learn more about OnMessage visit www.itsonmessage.com. Meeting Date and Location: The DoubleTree Hotel Dallas Members w/RSVP $30.00 Registration: Register
online now as seating may be limited!
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