Luncheons

Monday, March 22, 2010

Turning Direct Mail Campaigns into Inbound Marketing Campaigns

Presented by
Kevin Lofgren, Founder & CEO, Farstar

Meeting Date: Monday, March 22, 2010:

Pre-Registration ends on Friday, March 19th.
Please RSVP early as we are expecting a large turn-out.

We all know Direct Mail has typical response rates of 1or maybe 2 percent, but do you know why? Did you know that it's possible to get response rates OVER 50%? Did you know that it's possible to convert 25% or more to sales leads that have expressed interest in your offer? The secret? DON'T PLAY FAIR!

You don't have to cheat, but you also don't have to play by the rules that say 98 percent of your marketing dollars have to be thrown in the trash... over and over, and over.

Join us to unlearn old Direct Mail habits that are so 20th century and learn how to use technology to enhance your direct marketing efforts.

About The Speaker

Kevin Lofgren – in his own words.
“I founded Farstar in 2002 with two basic beliefs. One, that most marketing and advertising firms didn't produce enough tangible results to justify their fees. And two, that those same firms are too slow to embrace the power of technology and its role in marketing.

Farstar, I believe, is a different kind of marketing agency - one where technology and creativity combine to reach consumers in unique, personal ways. And, in the process, produce greater, measurable results than traditional methods ever could. How do we do it? By not playing fair.

Farstar operates with some unique guiding principles that would be considered downright heretical - or, "unfair" - at traditional agencies:

• The customer is not always right. If they were, why would they need a marketing partner?
• Failure is just a chance to learn. Constant adjustment is the quickest path to success and Farstar's technology makes such marketing agility possible.
• Technology is our friend. Once upon a time, television and radio were high-tech ad vehicles. The new technology of interactivity, customization and profiling can and must be used if companies want to reach consumers in today's cacophonous world.”

By playing with this new set of rules, Kevin has grown Farstar into a multi-million dollar company boasting a client list that makes many traditional agencies green with envy. They've also snagged a smattering of nice awards; some for their own success and some for achieving success for clients. In 2008 alone they somehow managed to: be named to the Comerica Bank Collin 60 for the second year in a row, win a Collin County Celebration of Enterprise award, win Most Effective Local Campaign from the DFW Interactive Marketing Association and win a bronze award at the Direct Marketing Association International ECHO Awards. By year’s end, Farstar had been named Small Business of the Year by the Frisco Chamber of Commerce.

Kevin learned about effective marketing the old-fashioned way - selling books door-to-door for five summers in college. After earning a degree in film from Baylor University, he spent the following decade with assorted new media and internet firms, with an emphasis on user interface design and information architecture. Just three years after founding Farstar, Kevin was named one of "Forty Under 40" business people to watch by The Dallas Business Journal.

And in 2008, he received two very special honors, first winning the Metroplex Technology Business Council's Tech Titans Community Hero Award, and then being named one of 2008’s “21 for the 21st Century” by the Collin County Business Press.

Meeting Date and Location:
Monday, March 22, 2010
11:30 - Meet & Greet
11:50 - Lunch Begins
12:20 - Program Begins
1:15 – Program Ends

The DoubleTree Hotel Dallas
4099 Valley View Lane
Dallas, TX 75244
972-385-9000
www.dallasnearthegalleria.doubletree.com

Members w/RSVP $30.00
Members w/o RSVP $35.00
Guests w/RSVP $40.00
Guests w/o RSVP $45.00

Registration:  Register online now as seating may be limited!
You can also register at the door on the day of the event.