BMA - D/FW Chapter: Members Only: Presentation Archive


		Members Only: Main \| Benefits of Membership \| Articles & White Papers Presentation Archive \| Photo Gallery \| Member Directory \| Job Opportunities Discussion Forum \| Board of Directors Only Presentation Archive Marketing Insight from the Mavericks Whether or not you joined the BMA on August 26th for the speech by Matt Fitzgerald, VP Marketing and Communications, Dallas Mavericks, we think you will enjoy and learn from his Program Notes. The enclosed file includes insights from his talk, "Re-Staging the Dallas Mavericks," including: The difference between goods/services marketing and sports marketing, The marketing approach embodied by the Dallas Mavericks, including keylessons to be learned. Enjoy! Home \| About the BMA \| Calendar of Events \| Members Only Sponsors & Partners \| Free Newsletter \| Related Links \| Site Map © 2002 Business Marketing Association. All rights reserved. Contact us at info@bmadfw.org for more information.