Related Links: Main | Associations | Books | Articles | Services | Other Resources Articles B2Bs and Not to Bes (Red Herring -- March 23, 2002) Q&A with Altra CEO Paul Bourke (Business Week -- May 14, 2001) B2B Advertising -- The Fundamentals Apply (Digitrends.net -- March 23, 2001) Making the Web Just Another Venue for Trade Shows (Business Week -- April 10, 2000) More Glitter Than Gold in B2B Portals (E-Commerce Times -- March 16, 2000) Baby Bells Take Baby Steps to B2B (Forbes -- February 23, 2000) B2B Marketing (ClickZ Today -- collection of articles from 2000, 2001 & 2002) NewsDirectory.com Sales and Marketing Articles A GE B2B Faces Life On Its Own (Business Week – June 27, 2002) Nine Ways to Fix a Broken Brand (Fast Company – June 2002) Home | About the BMA | Calendar of Events | Members Only Sponsors & Partners | Free Newsletter | Related Links | Site Map © 2002 Business Marketing Association. All rights reserved. Contact us at info@bmadfw.org for more information.